According to a website design agency in Dallas, there is no better time than the present to design your website if you don’t have one already. The longer you wait, the more business you are probably going to lose.
The way things are going in the world because of artificial intelligence and the push for digital transformation if a business wants to stay up and running, they probably need a website. The old ways of the world are gone, and the new technological age is coming towards us all with a vengeance.
Digital Transformation Explained
Long before the COVID pandemic hit all of our communities the process of digital transformation had begun its trek. Ever since the very first email was sent, it was the beginning of a new way of life.
Instead of writing out a letter on paper you could simply type it out and send it electronically through an email.
The evolution of technology began way before computers were popular. The digital clock. The television. The radio. The calculator. All of these devices were merely stepping stones to the world that we live in today.
In simple terms, digital transformation is when a person or an organization chooses to use digital technology instead of old-fashioned means such as pen and paper.
At one point, not long ago, we used to have to wait to hear who called us by going home and checking the answering machine and listening to the message. Before then there was no such thing as telephones or radios and everybody had to communicate through letters and carriers.
In any event, we have come a long way since communicating through smoke signals. Today all we have to do is pull out our little smartphones and we have access to the entire planet. Phone calls, emails, videos, the news…you name it…it’s right there.
So, if you are in business and you still depend on snail mail or landlines…or even slots game smoke signals…to communicate and let the world know you exist, it is probably time that you implement a website.
Finding Businesses
A large percentage of the people that look for goods and services use the internet to find them. That’s just the way it is. Whether businesses are ready or not, most people search for what they want on the internet.
Long gone are the old days of Yellow Pages and phone books, today, people simply type and click to find what they need.
What this means is that if you are a business that wants to be seen by the public, you have to have some sort of online presence…otherwise the only time people will see you is if they happen to walk or drive by your brick-and-mortar establishment.
Of course, there are some kinds of businesses that have no problem with being seen by the public because of what they are. Fast food places and restaurants are right out in front for everybody to see…however if you are a small business and competing for customers…it is hard to beat well-known names.
In any event, while people still type questions into the search boxes, many other people are taking advantage of the voice features that they have on their phones. So instead of typing in what they are looking for all they have to do is say it out loud for their phone or other devices to hear it and they are instantly rewarded with tons of search results that guide them towards the things that they want.
Some of the main reasons for a company to have a website are:
- Easy to find in a search
- Establish a connection with potential customers
- Showcase the business to the world
- Let the world know they exist
A website has a way of capturing the essence of the company and sharing it with the people that are interested in what it has to offer. The more customers can connect with a company, the more likely they will be to trust them and do business with them.
Beyond the Website and Into Dynamics
So, there is much more to having a website than meets the eye. For example, if you haven’t noticed there are things called apps that you can download onto your device and communicate directly with a company or organization…or even a person.
A website can do much more than simply state information on the world wide web. If it is built correctly it can actually help to interact with clients and engage them. Having a customized app for a website that helps users create orders, communicate with the company, and pay for goods or services helps to bridge the gap between customers and other competition.
In addition to the website having the ability to be found in internet searches, the site can be connected to a plethora of platforms that help to ease the user experience and guide customers seamlessly from finding products and paying for them with ease.
The Website and Other Online Platforms
In the strange and wild ways of the internet, one of the forces that help businesses thrive is the connectivity that they get by partnering up with different platforms. For example, there are free platforms that you can promote your business on such as Google my Business and Facebook.
As your website gains domain authority from being connected by links to other websites it also reaches a wider range of potential customers. Where once the business was without a website and could only depend on word of mouth or visual contact from the side of the road, it now has a website that reaches all ends of the world and is seen by millions of other people that use online social media accounts.
Although SEO experts that know what they are talking about will argue that pushing content out through social media is more trouble and costly than what its worth, the other side of that is that if your site is linked to huge sites with strong domain authority, it begins to acquire its own authority and become a stronger force on the world wide web.
Quality vs. Quantity
Sometimes the only need for a website, especially for a small business, is to have a few key pages that have quality information and let people know the facts about the business. In fact, sometimes people appreciate a short, sweet introduction to the business as opposed to a huge website full of information and graphics.
Just because somebody has a 100-page website with lots of content does not make them any better or more useful than a small website with some key points for customers to look at.
Even Google is beginning to look deeper into the structure and content of websites to see whether or not the content is useful to people, or if it is merely there to get search engine results.
Although a huge site with a lot of compelling, interesting content is a force to be reckoned with in search results, an honest, simple website with factual content that is useful to people may carry more weight than one would suspect.
When it comes to building a website that is both useful and visible in the search engines it is important to understand the way that search engines work, and the way that best works to communicate with people…while combining these two languages together.
As search engines continue to show more and more intelligence, the old ways of constructing a website with great keywords in order to bring results is going to be washed away and replaced with the concept of providing quality information to the people that need it.
When it comes to quantity vs. quality, quality will win every time.
The Time is Now
If you are a business and do not have a website the time was 10 years ago to build one. Since you passed that mark by far, there is no better time than right now to start your digital evolution journey. Building a website is a crucial move for savvy businesses that want to stay ahead of the curve and continue to thrive in our ever-growing modern world of technology.
